Marketing 2016
O. C. (Auburn University) Ferrell
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Marketing Concepts and Strategies
Sally (Coventry University, UK) Dibb
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Marketing
William (Texas A&M University) Pride
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Marketing Foundations, International Edition
O. C. (Auburn University) Ferrell
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Foundations of Marketing
William (Texas A&M University) Pride
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Marketing
William (Texas A&M University) Pride
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Foundations of Marketing
William (Texas A&M University) Pride
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Contemporary Sales Force Management
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Contemporary Sales Force Management
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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Professional Services Marketing : Strategy and Tactics
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketing Mental Health Services to Managed Care
William Winston
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Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment
William Winston
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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