Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Business-to-Business Marketing
Ross Brennan
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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Sustainability Accounting, Management Control and Reporting : A European Perspective
Pierre Baret
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Media and Entertainment Industry Management : How to Integrate Business and Management with Creativity and Imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Entrepreneurship, Innovation, and Sustainable Growth : Theory, Policy, and Practice
Nader H. Asgary
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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Revolutionizing the AI-Digital Landscape : A Guide to Sustainable Emerging Technologies for Marketing Professionals
Alex Khang
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Robert Ebo Hinson
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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