Excerpts from Experts: Marketing : The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause
Fortune Hill Media
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SPIN® -Selling
Neil Rackham
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I love it. What is it? : The power of instinct in design and branding
Gyles Lingwood
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Marketing Plans : Profitable Strategies in the Digital Age
Malcolm (Cranfield School of Management) McDonald
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Sustainable Marketing : The Industry’s Role in a Sustainable Future
Paul Randle
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Reimagining Luxury : Building a Sustainable Future for your Brand
Diana Verde Nieto
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Think Human : The Customer Experience Revolution in the Digital Age
Olivier Duha
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Brand Psychology : The Art and Science of Building Strong Brands
Laura Busche
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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B2B Digital Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth
Simon Hall
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The Business Models Handbook : The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
Paul Hague
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Lindsay (DonorsChoose, USA) Karchin
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High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective
Purna Virji
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