HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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£54.99
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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£54.99
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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£19.99
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Principles of Marketing: An Asian Perspective
Philip Kotler
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