The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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Anne Gregory
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Sue Dewhurst
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Ruth Dowson
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Add to BasketNo B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Add to BasketStrategic Planning for Public Relations
Ronald D. Smith
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Chris Hackley
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Add to BasketHandbook of Public Affairs
Phil Harris
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Add to BasketInfluencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Yan Jin
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Add to BasketGlobal Writing for Public Relations : Connecting in English with Stakeholders and Publics Worldwide
Arhlene A. Flowers
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Jacquie L'Etang
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Add to BasketOngoing Crisis Communication : Planning, Managing, and Responding
Timothy (University of Central Florida, USA) Coombs
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Add to BasketTruth Be Told : How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
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Alison Lowe
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Amanda Coleman
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Add to BasketThe Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice
Alison Theaker
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Jonathan Coad
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Add to BasketStrategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Carolyn Mae Kim
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Anne Gregory
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Add to BasketReputation Management : The Key to Successful Public Relations and Corporate Communication
John Doorley
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Priya Bates
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Haje Jan Kamps
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