Belstaff : Our First 100 Years
Charlie Porter
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Klaus J. Aumayr
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The Agile Sales : Successfully shaping transformation in sales and service
Claudia Thonet
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Ross Brennan
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Applied Marketing Analytics Using R
Gokhan Yildirim
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International Marketing ISE
Philip Cateora
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Business & Marketing Across Cultures
Julie Anne Lee
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Partnership and Transformation : The Promise of Multi-stakeholder Collaboration in Context
Leda Stott
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Internal Communication and Employer Brands
Ana Tkalac (University of Zagreb, Croatia) Vercic
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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The Digital Transformation of Auditing and the Evolution of the Internal Audit
Nabyla Daidj
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