Belstaff : Our First 100 Years
Charlie Porter
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Business-to-Business Marketing
Ross Brennan
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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The Routledge Companion to Public Relations
Donnalyn (University of Oregon, USA) Pompper
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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The Path to Sustainable Corporate Management : How to Take Responsibility for People, the Environment and the Economy
Ralf T. Kreutzer
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33 Phenomena of Purchasing Decisions : Understanding Customer Behavior - Knowledge and Inspiration
Sebastian Oetzel
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Graphis Advertising Annual 2024
B. Martin Pedersen
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (KEDGE Business School, France) Heinze
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Promise, Pitfalls, and Potential of Social Entrepreneurship : Positive Change Unleashed
Sheila Cannon
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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Greener Products : The Making and Marketing of Sustainable Brands
Al, Jr. (Johnson & Johnson Inc., New Brunswick, New Jersey, Iannuzzi
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