The Challenger Customer : Selling to the Hidden Influencer Who Can Multiply Your Results
Matthew Dixon
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The 22 Immutable Laws of Marketing
Al Ries
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Think Simple : How Smart Leaders Defeat Complexity
Ken Segall
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The 11 Immutable Laws of Internet Branding
Al Ries
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The Contagious Commandments : Ten Steps to Brand Bravery
Paul Kemp-Robertson
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