Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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The 22 Immutable Laws of Branding
Al Ries
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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Exploring Marketing Research (with Qualtrics Printed Access Card)
Barry (Morris Lewis Professor of Marketing/Ole Miss Business Sc Babin
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CB (with CB Online, 1 term (6 months) Printed Access Card)
Barry (Morris Lewis Professor of Marketing/Ole Miss Business Sc Babin
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