Marketing Management : Text and Cases
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Marketing Management : Text and Cases
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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The Marketing Research Guide
Robert E (Southeastern Oklahoma State University, USA) Stevens
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The Marketing Research Guide
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Principles of Marketing: An Asian Perspective
Philip Kotler
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Strategic Planning for Not-for-Profit Organizations
Robert E (Southeastern Oklahoma State University, USA) Stevens
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Marketing for Churches and Ministries
William Winston
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Principles of Marketing, An Asian Perspective
Philip Kotler
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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B2B Brand Management
Philip Kotler
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