Consumer Satisfaction in Medical Practice
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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European Perspectives in Marketing
Erdener Kaynak
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Professional Services Marketing : Strategy and Tactics
William Winston
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The Global Business : Four Key Marketing Strategies
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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