Marketing 5.0 : Technology for Humanity
Philip (Kellogg School of Management, Northwestern University, Kotler
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip (Kellogg School of Management, Northwestern University, Kotler
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Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability
Philip (Northwestern University's Kellogg School of Management Kotler
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