How To Write a Marketing Plan for Health Care Organizations
William Winston
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Contemporary Sales Force Management
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Contemporary Sales Force Management
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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Marketing Planning for Services
Adrian Payne
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Pocket Guide to Selling Services and Products
Peter Morris
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Consumer Satisfaction in Medical Practice
William Winston
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Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment
William Winston
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Principles of Marketing, An Asian Perspective
Philip Kotler
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Principles of Marketing (Arab World Editions)
Philip Kotler
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