Consumer Behavior, Global Edition
Michael Solomon
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing Research : Applied Insight
Dan Nunan
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Marketing Research
V. (University of Houston) Kumar
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance
Vladimir I. Trukhachev
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Adina Letitia Negrusa
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Digital Analytics for Marketing
A. Karim Feroz
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