Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Asking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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A Dictionary of Marketing
Charles Doyle
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Wonder Women : Inspiring Stories and Insightful Interviews with Women in Marketing
Katy Mousinho
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Market Research In A Week : Market Research In Seven Simple Steps
Judy Bartkowiak
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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Digital Neuromarketing : The Psychology Of Persuasion In The Digital Age
Sam Page
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New Marketing Playbook, The : The Latest Tools And Techniques To Grow Your Business
Ritchie Mehta
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Adobe Analytics For Dummies
David Karlins
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The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing Research : Applied Insight
Dan Nunan
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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