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Marketing Research : A Managerial Approach - Book

Marketing Research : A Managerial Approach

Al Marshall

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£46.99

£40.34

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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands - Book

Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands

Jorge David Fernandez Gomez

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£25.00

£21.52

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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research - Book

Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research

Robert V. Kozinets

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£47.99

£41.44

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Behavioural Research for Marketing : A Practitioner's Handbook - Book

Behavioural Research for Marketing : A Practitioner's Handbook

Julian Adams

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£32.99

£29.17

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Essentials of Marketing : Theory and Practice for a Marketing Career - Book

Essentials of Marketing : Theory and Practice for a Marketing Career

David (Newcastle Business School, UK) Brown

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Knock Knock : Confessions of a Kiwi Interviewer - Book

Knock Knock : Confessions of a Kiwi Interviewer

Trish Palmer

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£17.99

£12.96

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Marketing Research - Book

Marketing Research

V. (University of Houston) Kumar

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£125.95

£97.71

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Consumer Behaviour and Analytics - Book

Consumer Behaviour and Analytics

Andrew Smith

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£39.99

£34.54

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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits - Book

Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits

Dr Rachel Lawes

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£29.99

£27.11

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The Consumer Insights Handbook : Unlocking Audience Research Methods - Book

The Consumer Insights Handbook : Unlocking Audience Research Methods

Danielle Sarver Coombs

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£47.00

£38.13

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Genes, Climate, and Consumption Culture : Connecting the Dots - Book

Genes, Climate, and Consumption Culture : Connecting the Dots

Jagdish N. (Emory University, USA) Sheth

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£40.99

£35.78

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Digital Analytics for Marketing - Book

Digital Analytics for Marketing

A. Karim Feroz

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£45.99

£40.13

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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth - Book

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£34.54

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Consumer Behavior - Book

Consumer Behavior

Ayalla Ruvio

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£55.50

£45.53

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Customer Relationship Management : Concepts, Applications and Technologies - Book

Customer Relationship Management : Concepts, Applications and Technologies

Daniel D. Prior

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£61.99

£52.82

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Rural Marketing : Growing the Non-urban Consumer - Book

Rural Marketing : Growing the Non-urban Consumer

Sanal Kumar (IIM Nagpur, India) Velayudhan

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£39.99

£34.54

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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance - Book

Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance

Vladimir I. Trukhachev

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£139.99

£96.42

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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022 - Book

£159.99

£110.13

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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023 - Book

£129.99

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Consumer Culture Theory in Asia : History and Contemporary Issues - Book

Consumer Culture Theory in Asia : History and Contemporary Issues

Yuko (Long Island University, USA) Minowa

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£45.99

£39.91

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Market Research with Panels : Types, Surveys, Analysis, and Applications - Book

Market Research with Panels : Types, Surveys, Analysis, and Applications

Martin Gunther

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£44.99

£33.84

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Research Methods in Luxury Management - Book

Research Methods in Luxury Management

Michael J. G. (University of Leeds, UK) Parnwell

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£39.99

£34.54

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The Routledge Companion to Strategic Marketing - Book

The Routledge Companion to Strategic Marketing

Bodo B. Schlegelmilch

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£43.99

£38.37

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs - Book

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Ines Veiga Pereira

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£179.00

£173.27

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