Hooked : How to Build Habit-Forming Products
Nir Eyal
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Consumer Behavior, Global Edition
Michael Solomon
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Brand Positioning With Power : Maximize Your Marketing Impact
Robert S. Gordon
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Applied Marketing Analytics Using R
Gokhan Yildirim
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases
Cynthia Fraser
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Konsum in der Krise? : Zur Stellung von Qualitat und Werten in der modernen Wegwerfgesellschaft
Patrick Peters
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Konsum in der Krise? : Zur Stellung von Qualitat und Werten in der modernen Wegwerfgesellschaft
Patrick Peters
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