Doing Anthropology in Consumer Research
Patricia L Sunderland
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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What Chinese Want : Culture, Communism, and China's Modern Consumer
Tom Doctoroff
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Humanizing Big Data : Marketing at the Meeting of Data, Social Science and Consumer Insight
Colin Strong
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Why People (Don’t) Buy : The Go and Stop Signals
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Gen Z Frequency : How Brands Tune In and Build Credibility
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Decoding the Irrational Consumer : How to Commission, Run and Generate Insights from Neuromarketing Research
Darren Bridger
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Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success
Betty Adamou
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Market Research : Marketing 04.09
Robin Birn
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The Digital Metrics Field Guide : The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Stephen D. Rappaport
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Advanced Marketing Research
Richard (University of Michigan) Bagozzi
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Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction
Robert B. (University of Tennessee) Woodruff
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Principles of International Marketing Research
Len (London Jute Association) Groves
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Mastering Market Analytics : Business Metrics - Practice and Application
Robert (University of Lodz, Poland) Kozielski
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Videography : Introduction to Interpretive Videoanalysis of Social Situations
Hubert Knoblauch
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Customer's New Voice : Extreme Relevancy and Experience through Volunteered Customer Information
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Qualitative Marketing Research : Understanding Consumer Behaviour
Dominika (University of Warsaw, Poland) Maison
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Analyzing Strategic Behavior in Business and Economics : A Game Theory Primer
Thomas J., Pace University, Professo Webster
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Tourism Behaviour : Travellers' Decisions and Actions
Roger (Kent Institute of Business & Technology, Australia) March
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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
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