Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£37.99
£33.01
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
The Global Pharmaceutical Industry : The Demise and the Path to Recovery
Daniel (President of Pharmaceutical Business Research Associa Hoffman
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.83
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£37.99
£33.30
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Defining, Measuring and Managing Consumer Experiences
Annarita Sorrentino
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.83
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
In StockFree UK DeliveryEstimated delivery 2-3 working days
Format: Book (Paperback / softback)
£39.99
£34.54
In StockFree UK DeliveryEstimated delivery 2-3 working days
Book (Paperback / softback)
Add to Basket
Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
In StockFree UK DeliveryEstimated delivery 2-3 working days
Format: Book (Paperback / softback)
£39.99
£34.54
In StockFree UK DeliveryEstimated delivery 2-3 working days
Book (Paperback / softback)
Add to Basket
Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
In StockFree UK DeliveryEstimated delivery 2-3 working days
Format: Book (Paperback / softback)
£39.99
£34.54
In StockFree UK DeliveryEstimated delivery 2-3 working days
Book (Paperback / softback)
Add to Basket
Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.83
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.83
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
In StockFree UK DeliveryEstimated delivery 2-3 working days
Format: Book (Paperback / softback)
£36.99
£32.24
In StockFree UK DeliveryEstimated delivery 2-3 working days
Book (Paperback / softback)
Add to Basket
The Routledge Companion to Marketing Research
Len Tiu Wright
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.83
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.54
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
In StockFree UK DeliveryEstimated delivery 2-3 working days
Format: Book (Paperback / softback)
£39.99
£34.54
In StockFree UK DeliveryEstimated delivery 2-3 working days
Book (Paperback / softback)
Add to Basket
Common Data Sense for Professionals : A Process-Oriented Approach for Data-Science Projects
Rajesh Jugulum
In StockFree UK DeliveryEstimated delivery 2-3 working days
Format: Book (Paperback / softback)
£25.99
£23.48
In StockFree UK DeliveryEstimated delivery 2-3 working days
Book (Paperback / softback)
Add to Basket
Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.54
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.54
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Foundations of Marketing Thought : The Influence of the German Historical School
D.G. Brian Jones
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.83
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Consumer Vulnerability
Susan Dunnett
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£39.99
£34.54
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Historical Research in Marketing Management
Mark (University of Durham, UK) Tadajewski
Out of StockMore expected soonContact us for further information
Format: Book (Paperback / softback)
£28.99
£26.34
Out of StockMore expected soonContact us for further information
Book (Paperback / softback)
Add to Basket
Customer-Centric Marketing : A Pragmatic Framework
R. (Carnegie Mellon University) Ravi
Available to Order - This title is available to order, with delivery expected within 2 weeks
Format: Book (Paperback / softback)
£33.00
£23.35
Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Paperback / softback)
Add to Basket
Breaking Up America : Advertisers and the New Media World
Joseph Turow
Available to Order - This title is available to order, with delivery expected within 2 weeks
Format: Book (Paperback / softback)
£27.00
£24.82
Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Paperback / softback)
Add to Basket
George Gallup in Hollywood
Susan (University of Notre Dame) Ohmer
Available to Order - This title is available to order, with delivery expected within 2 weeks
Format: Book (Paperback / softback)
£28.00
£21.63
Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Paperback / softback)
Add to Basket
L'information du consommateur : (Les institutions d'information du consommateur)
Grob Viktor Grob
Out of Stock - We are unable to provide an estimated availability date for this product
Format: Book (Paperback)
£31.40
£26.40
Out of Stock - We are unable to provide an estimated availability date for this product
Book (Paperback)
Add to Basket
Pretesting und Testmarkt : Instrumente der Marketing-Forschung fuer die Prognose des Absatzvolumens neuer Produkte des Massenkonsums
Irniger Jaques Irniger
Out of Stock - We are unable to provide an estimated availability date for this product
Format: Book (Paperback)
£31.40
£26.40
Out of Stock - We are unable to provide an estimated availability date for this product
Book (Paperback)
Add to Basket