Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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Format: eBook (EPUB)
Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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International Communications Strategy : Developments in Cross-Cultural Communications, PR and Social Media
Silvia Cambie
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Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
Markus Stahlberg
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When Digital Becomes Human : The Transformation of Customer Relationships
Steven Van Belleghem
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Content - The Atomic Particle of Marketing : The Definitive Guide to Content Marketing Strategy
Rebecca Lieb
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Mobile Marketing : How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles
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B2B Marketing Strategy : Differentiate, Develop and Deliver Lasting Customer Engagement
Heidi Taylor
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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The End of Marketing : Humanizing Your Brand in the Age of Social Media
Carlos Gil
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Simon Kingsnorth
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Investor Relations : Principles and International Best Practices in Financial Communications
Anne Guimard
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Format: eBook (EPUB)
