Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Digital Marketing
Dr. Kyle Allison
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D&AD. The Copy Book
D&AD
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
Peter Cheverton
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University, USA) Sheth
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Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising
Ryan Holiday
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Enterprising Initiatives in the Experience Economy : Transforming Social Worlds
Britta Timm Knudsen
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Bundle: MKTG, 13th + MindTap, 1 term Printed Access Card
Joe (Louisiana State University) Hair
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Evaluating Public Relations : A Guide to Planning, Research and Measurement
Tom Watson
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Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Shirra Smilansky
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
Michael Regester
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
Oliver Laasch
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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Internal Communications : A Manual for Practitioners
Liam FitzPatrick
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