Social Media for Fashion Marketing : Storytelling in a Digital World
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Competitive Identity : The New Brand Management for Nations, Cities and Regions
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen (University of Virginia, USA) Mick
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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
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Brand Psychology : Consumer Perceptions, Corporate Reputations
Jonathan Gabay
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Implementing Key Account Management : Designing Customer-Centric Processes for Mutual Growth
Dr Javier Marcos
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Understanding the Social Dimension of Sustainability
Jesse Dillard
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Creating Sustainable Work Systems : Developing Social Sustainability
Peter Docherty
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Creating Sustainable Work Systems : Developing Social Sustainability
Peter Docherty
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Successful Customer Service : Get Brilliant Results Fast
Pauline Rowson
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Drunk Tank Pink : The Subconscious Forces that Shape How We Think, Feel, and Behave
Adam Alter
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding
T. Moilanen
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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