The Rules of Public Relations : Legal and Ethical Issues in Contemporary Practice
Cayce Myers
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Strategic Communication Research in the Age of AI : Quantitative and Qualitative Methods
Young Joon Lim
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The Power of Instinct : The New Rules of Persuasion in Business and Life
Leslie Zane
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Nachhaltigkeit als shopperseitig wahrgenommener Qualitaetsfaktor im filialisierten, stationaeren Lebensmitteleinzelhandel in Deutschland : Eine theoretische und empirische Konkretisierung
Julia Elspaß
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Discrimination Testing in Sensory Evaluation
Lauren (Society of Sensory Professionals; Institute of Food Sc Rogers
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Customer Experience Management in the Caribbean : Concepts, Case Studies and Challenges
Dr Leslie-Ann (University of the West Indies St. Augustine, Tr Jordan
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Market Grooming : The Dark Side of AI Marketing
Sumesh (London South Bank University, UK) Dadwal
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Rural Marketing as a Tool for National Development : Strategies for Socio-Economic Progress
Charles (Global Policy Institute, UK) Chatterjee
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Airport Marketing Strategies : Aviation and Tourism Perspectives
Lazaro (University of Malaga, Spain) Florido-Benitez
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Corporate Social Responsibility in the Global Business World : A Conceptual, Regulatory, and Illustrative Framework
Meenu Maheshwari
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Sustainability in Marketing Practice : Strategies for Industry 4.0
Subrata Chattopadhyay
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Sell Like A Spy : The Art of Persuasion from the World of Espionage
Jeremy Hurewitz
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New Frontiers of Customer Strategy : Managing Sustainable, Environmental and Ethical Transitions
Thierry (De Vinci Higher Education, France) Delecolle
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Wine Management and Marketing, Volume 2 : Responses of the Industry to Crises and New Expectations
Foued (Institut Agro Montpellier, France) Cheriet
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Nimitz's Newsman : Waldo Drake and the Navy's Censored War in the Pacific
Hamilton Bean
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Philosophy and Leadership
Antonio Marturano
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A Business History of Retail : From Trading Post to E-commerce in America and Canada
Bettina (University of Calgary, Canada) Liverant
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Add to BasketMarket Studies : Mapping, Theorizing and Impacting Market Action
Susi (University College Dublin) Geiger
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Hispanic Marketing : The Evolution of the Latino Consumer
Felipe Korzenny
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Morality Management and Situation Ethics : Metatheory and Practice
Jan Franciszek (Jagiellonian University, Poland) Jacko
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Corporate Law and Climate Change : Theory, Risk, Governance
Andrew Clarke
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Impact Investing at a Crossroads : A Pathway Forward
John J. Forrer
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