The Language of Advertising: Major Themes in English Studies
Guy Cook
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Brands and Brand Management
Richard (School of Management, University of Bath) Elliott
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Marketing Research
David F. Birks
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Public Relations
Robert Heath
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Routledge Library Editions: Marketing (27 vols)
Various
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Focused Issue on The Marketing Process in Organizational Competence
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
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Virtual Social Networks : Mediated, Massive and Multiplayer Sites
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Executive Development Journeys : The Essence of Customized Programs
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