Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Advertising Disability
Ella Houston
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Sustainable Marketing Planning
Neil Richardson
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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The Art of Professional Communication : Strategies that Advance Careers
Daniel Plung
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Local/Global Shakespeare and Advertising
Marta Minier
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Epica Book 28: Creative Communications
Epica Awards
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Jorge Remondes
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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