Total Quality Service : Principles, Practices, and Implementation
D.H. Stamatis
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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Nedra Bahri-Ammari
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Managing Customer Experiences in an Omnichannel World : Melody of Online and Offline Environments in the Customer Journey
Taskin (Marmara University, Turkey) Dirsehan
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Advances in Hospitality and Leisure
Joseph S. (Indiana University, USA) Chen
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Brand Management
Frantisek Pollak
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Crafting Customer Experience Strategy : Lessons from Asia
Sapna (Institute of Management Technology (IMT), Ghaziabad, Ind Popli
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Innovation and Strategy
Rajan (Mays Business School, Texas A&M University, USA) Varadarajan
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Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Pantea Keikhosrokiani
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Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Jasmine Kaur
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Cases on Social Justice in China and Perspectives on Chinese Brands
Elhaoussine
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Building a Brand Image Through Electronic Customer Relationship Management
Arshi Naim
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The New Customer Experience Management : Why and How the Companies of The Future Address Their Customers' Needs Proactively
Ivaylo Yorgov
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B2B Customer Experience : A Practical Guide to Delivering Exceptional CX
Paul Hague
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Superior Customer Value : Strategies for Winning and Retaining Customers, Third Edition
Art (Nova Southeastern University, Fort Lauderdale, USA) Weinstein
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Managing Customer Experience and Relationships : A Strategic Framework
Don Peppers
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Acquiring, Processing, and Deploying : Voice of the Customer
M. Larry Shillito
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Managing High-Tech Services Using a CRM Strategy
Donald F. Blumberg
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Product Lifecycle Management : Terminology and Applications
Razvan Udroiu
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Customer Relationship Management : Strategic Approaches in Digital Era
Joao Heitor De Avila Santos
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Customer Service in Business : Keeping Your Customers Close and Loyal
Jonah C. Pardillo
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How to Win at CRM : Strategy, Implementation, Management
Seth Kinnett
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Airport Marketing Strategies : Aviation and Tourism Perspectives
Lazaro (University of Malaga, Spain) Florido-Benitez
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The Revolution Your Customers Want : Delivering on Customer Commitments
Louis Columbus
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