Promoting Property : Insight, Experience and Best Practice
Penny (Consult Online, UK) Norton
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How To Be Insightful : Unlocking the Superpower that drives Innovation
Sam Knowles
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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Social Media Storms : Empowering Leadership Beyond Crisis Management
Pernille (Technical University of Denmark, Denmark) Ryden
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Principles of Strategic Communication
Derina Holtzhausen
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Sustainable Branding : Ethical, Social, and Environmental Cases and Perspectives
Pantea (Middlesex University London, UK) Foroudi
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Principles of Strategic Communication
Derina Holtzhausen
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Introduction to Advertising : Understanding and Managing the Advertising Process
Emmanuel (University of Greenwich, UK) Mogaji
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Innovation in Advertising and Branding Communication
Lluis Mas-Manchon
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Creating a Successful Digital Presence : Objectives, Strategies and Tactics
Gordon (University of Salford, UK) Fletcher
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Women in PR History
Anastasios (Bournemouth University, UK) Theofilou
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The Routledge Companion to Corporate Branding
Oriol (ESADE Business School, Spain.) Iglesias
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Persuasion in Your Life
Shawn T. (Missouri State University, USA) Wahl
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Persuasion in Your Life
Shawn T. (Missouri State University, USA) Wahl
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Introduction to Corporate Communication : Case Studies from India
Charu (Vivekananda School of Journalism & Mass Communicati Lata Singh
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Corporate Brand Design : Developing and Managing Brand Identity
Mohammad Mahdi Foroudi
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Answers for Ethical Marketers : A Guide to Good Practice in Business Communication
Deirdre K. (Pure Performance Communications, USA) Breakenridge
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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