Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Advertising and Popular Culture
Jib Fowles
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Epica Book 28: Creative Communications
Epica Awards
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Persuasion in Society
Jean G. Jones
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Advertising Creative : Strategy, Copy, and Design
Tom Altstiel
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Ethics in Public Relations : Responsible Advocacy
Kathy R. Fitzpatrick
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (DePaul University, USA) Baran
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Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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