Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Advertising Management : Concepts, Theories, Research and Trends
Manukonda Rabindranath
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A Philosophy of Communication of Social Media Influencer Marketing : The Banality of the Social
Kati E. Sudnick
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Analysing Web Traffic : A Case Study on Artificial and Genuine Advertisement-Related Behaviour
Agnieszka Jastrzebska
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Cutting the Cost of Confusion : Eliminate the High Price of Failure to Communicate
Richard Layton
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Crisis Response Advertising : Insights and Implications from COVID-19
Frauke (University of Nebraska-Lincoln, USA) Hachtmann
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Digital Content Marketing : Creating Value in Practice
Agata Krowinska
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Writing Online and Audio Stories : Crafting Nonfiction for Websites, Podcasts, and Social Media
Anna Faherty
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Consuming Happiness : Aspirational Practices in Global Perspective
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
Anubhav (Jaipuria Institute of Management Lucknow, India) Mishra
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Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
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Branding Authoritarian Nations : Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Petra (University of Birmingham, UK) Alderman
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Economics and Alcohol : Consumption and Controls
Marcus (President, International Center for Alcohol Policies (I Grant
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa (University of Salerno, Italy) Cuomo
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UX Writing : Designing User-Centered Content
Jason C.K. (Texas Tech University, USA) Tham
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Voice Marketing : Harnessing the Power of Conversational AI to Drive Customer Engagement
Laurence Minsky
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How to Plan Advertising
Alan Cooper
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