Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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The Art of Professional Communication : Strategies that Advance Careers
Daniel Plung
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Local/Global Shakespeare and Advertising
Marta Minier
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Ultimate Guide to Influencer Marketing
Eric Butow
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No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
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Graphis Journal Magazine 379
B. Martin Pedersen
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Graphis Journal Magazine 380
B. Martin Pedersen
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Book of Ideas : a journal of creative direction and graphic design - volume 2 2
Radim Malinic
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Positioning: The Battle for Your Mind
Al Ries
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D&AD. The Copy Book
D&AD
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The Advertising Concept Book : Think Now, Design Later
Pete Barry
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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The Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
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The Unpublished David Ogilvy
David Ogilvy
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My Life in Advertising and Scientific Advertising
Claude Hopkins
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Madison Avenue Makeover : The transformation of Huge and the redefinition of the ad agency business
Michael Farmer
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20th Century Classic Cars
Phil Patton
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Ogilvy on Advertising
David Ogilvy
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Storynomics : Story Driven Marketing in the Post-Advertising World
Robert McKee
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