Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Building a Culture of Inclusivity : Effective Internal Communication For Diversity, Equity and Inclusion
Priya Bates
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Organizational Reputation Management : A Strategic Public Relations Perspective
Alexander V. (Quinnipiac University, CT) Laskin
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Media Ethics : Cases and Moral Reasoning
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Media Ethics : Cases and Moral Reasoning
Clifford G. Christians
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Transformative Practice in Critical Media Literacy : Radical Democracy and Decolonized Pedagogy in Higher Education
Steve Gennaro
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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Shoppernomics : How to Shorten and Focus the Shoppers' Routes to Purchase
Roddy Mullin
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