Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Michael Solomon
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Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Federica Carlotto
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Pawel (University of Lodz, Poland.) Bryla
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Jennifer Takhar
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Fatema (University of Greenwich, UK.) Kawaf
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Rosa Llamas
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Helene Cherrier
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Michael Saren
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S M A Moin
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Gary Warnaby
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Justin Wyatt
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Nripendra (Pennsylvania Western University, USA) Singh
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Nripendra (Pennsylvania Western University, USA) Singh
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Mario Mazzocchi
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Alan (University of Strathclyde, UK) Wilson
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Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Yvonne McGivern
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