The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing Research : Applied Insight
Dan Nunan
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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Consumer Behaviour in Sport and Events
Daniel Funk
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Essentials of Marketing Research ISE
Joseph Hair
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Marketing Research, Global Edition
Alvin Burns
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Marketing Research : A Managerial Approach
Al Marshall
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Sensory Marketing : An Introduction
Bertil Hulten
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Marketing Research
V. (University of Houston) Kumar
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Digital Analytics for Marketing
A. Karim Feroz
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Digital Analytics for Marketing
A. Karim Feroz
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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance
Vladimir I. Trukhachev
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Adina Letitia Negrusa
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