Customer Intelligence : From Data to Dialogue
Sean Kelly
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Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1
Arch (Formerly Curtin University, Australia) Woodside
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Designing Effective Web Surveys
Mick P. (University of Michigan, Ann Arbor) Couper
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Marketing Research with SAS Enterprise Guide
Kristof Coussement
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith Harrison
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Analyzing and Reporting Focus Group Results
Richard A. Krueger
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Developing Questions for Focus Groups
Richard A. Krueger
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Essentials of Marketing Research
Naresh Malhotra
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Market Research Best Practice : 30 Visions for the Future
ESOMAR
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Cases in Consumer Behaviour
Gerrit (Erasmus University, Rotterdam, Netherlands) Antonides
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Moderating Focus Groups
Richard A. Krueger
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Understanding the Consumer
Isabelle Szmigin
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Qualitative Market Research
Hy Mariampolski
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Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy
Thomas J. Reynolds
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Consumer Value : A Framework for Analysis and Research
Morris Holbrook
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Practical Methods for Design and Analysis of Complex Surveys
Risto (University of Jyvaskyla, Finland) Lehtonen
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Marketing Research Methods : Quantitative and Qualitative Approaches
Mercedes (Universidad Carlos III de Madrid) Esteban-Bravo
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Understanding Children as Consumers
David W Marshall
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Ashok (Nus, S'pore) Charan
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The Handbook for Focus Group Research
Thomas L. Greenbaum
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Qualitative Methods for Marketplace Research
Shay Sayre
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The Market Segmentation Workbook : Target Marketing for Marketing Managers
Sally (Coventry University, UK) Dibb
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