The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Content Marketing Strategy : Harness the Power of Your Brand’s Voice
Robert (Chief Strategy Officer) Rose
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Sustainable Marketing : The Industry’s Role in a Sustainable Future
Paul Randle
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Content and Copywriting : The Complete Toolkit for Strategic Marketing
Margo (Florida International University, USA) Berman
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Applied Marketing Analytics Using R
Gokhan Yildirim
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The Fundamentals of Fashion Filmmaking
Nilgin (Freelance writer and educator) Yusuf
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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A diamond in the rough : Over a 100 specific tips to build a strong customer culture
Steven Van Belleghem
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Brand Love : Building Strong Consumer-Brand Connections
Lydia (President) Michael
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Consumer Culture Theory
Eric Arnould
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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A History of Advertising : The First 300,000 Years
Jef I, Michigan State Richards
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The Digital-First Customer Experience : Seven Design Strategies from the World’s Leading Brands
Joe Wheeler
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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Brand Psychology : The Art and Science of Building Strong Brands
Laura Busche
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Leading the Listening Organisation : Creating Organisations that Flourish
Mike Pounsford
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The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Persuasion : Social Influence and Compliance Gaining
Robert H. Gass
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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