Branded Entertainment in Korea
Hyunsun Yoon
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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The Effects of Social Media Advertising in China : Theory, Practices and Implications
Changchun Xuan
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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Managing Communications in a Crisis
Peter Ruff
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How to Measure and Manage Your Corporate Reputation
Terry Hannington
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Songs for Modern Japan : Popular Music and Graphic Design, 1900 to 1950
Kendall Brown
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Why Don't You Want What I Want? : How to Win Support for Your Ideas without Hard Sell, Manipulation, or Power Plays
Rick Maurer
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Graphis Journal Magazine 379
B. Martin Pedersen
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Facebook und Instagram Ads fur Dummies
Daniel Levitan
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