Positioning: The Battle for Your Mind
Al Ries
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A Technique for Producing Ideas
James Young
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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The Unpublished David Ogilvy
David Ogilvy
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My Life in Advertising and Scientific Advertising
Claude Hopkins
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The Language of Advertising : Written Texts
Angela (Formerly at York St. John University, UK) Goddard
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Madison Avenue Makeover : The transformation of Huge and the redefinition of the ad agency business
Michael Farmer
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Ogilvy on Advertising
David Ogilvy
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Brandsplaining : Why Marketing is (Still) Sexist and How to Fix It
Jane Cunningham
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The Attention Merchants : The Epic Struggle to Get Inside Our Heads
Tim (Atlantic Books) Wu
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Words that Sell, Revised and Expanded Edition
Richard Bayan
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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Maslen Andy
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No Logo
Naomi Klein
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The Advertising Effect: How to Change Behaviour
Adam (, Chief Strategy Officer, CumminsRoss) Ferrier
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
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Scientific Advertising
Claude Hopkins
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The Illusion of Choice : 16 1/2 psychological biases that influence what we buy
Richard Shotton
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Creative Blindness (And How To Cure It) : Real-life stories of remarkable creative vision
Dave Trott
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Copywriting Is... : 30-or-so Thoughts on Thinking like a Copywriter
Andrew Boulton
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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