Excerpts from Experts: Marketing : The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause
Fortune Hill Media
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SPIN® -Selling
Neil Rackham
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Marketing Plans : Profitable Strategies in the Digital Age
Malcolm (Cranfield School of Management) McDonald
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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I love it. What is it? : The power of instinct in design and branding
Turner Duckworth
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Sustainable Marketing : The Industry’s Role in a Sustainable Future
Paul Randle
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Reimagining Luxury : Building a Sustainable Future for your Brand
Diana Verde Nieto
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Think Human : The Customer Experience Revolution in the Digital Age
Olivier Duha
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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Business-to-Business Marketing
Ross Brennan
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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