The Path to Sustainable Corporate Management : How to Take Responsibility for People, the Environment and the Economy
Ralf T. Kreutzer
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33 Phenomena of Purchasing Decisions : Understanding Customer Behavior - Knowledge and Inspiration
Sebastian Oetzel
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Organizational Reputation Management : A Strategic Public Relations Perspective
Alexander V. (Quinnipiac University, CT) Laskin
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Songs for Modern Japan : Popular Music and Graphic Design, 1900 to 1950
Kendall Brown
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Managing Brand Transgressions : 8 Principles to Transform Your Brand
Shailendra Pratap Jain
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Crisis Communication Case Studies on COVID-19 : Multidimensional Perspectives and Applications
Carolyn Bronstein
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Premium by Design : How to Understand, Design and Market High End Products
Marco Bevolo
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Foreign Direct Investment : Smart Approaches to Differentiation and Engagement
Daniel Nicholls
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Integrated Assurance : Risk Governance Beyond Boundaries
Vicky Kubitscheck
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Effective Client Management in Professional Services : How to Build Successful Client Relationships
Jack Berkovi
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People, Planet and Profit : Socio-Economic Perspectives of CSR
Samuel O. Idowu
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Measuring Service Performance : Practical Research for Better Quality
Ralf Lisch
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Corporate Community Involvement : A Visible Face of CSR in Practice
Bilge Uyan-Atay
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The Single-Minded Project : Ensuring the Pace of Progress
Martin Price
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The Performance of Projects and Project Management : Sustainable Delivery in Project Intensive Companies
Laurence Lecoeuvre
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Pharmaceutical Research, Democracy and Conspiracy : International Clinical Trials in Local Medical Institutions
Edison Bicudo
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Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships
Koen W. De Bock
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Branding and Product Design : An Integrated Perspective
Monika Hestad
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Retail Design : Theoretical Perspectives
Ann Petermans
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