A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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