A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Marketing As Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation
Nirmalya Kumar
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Private Label Strategy : How to Meet the Store Brand Challenge
Nirmalya Kumar
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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets
James C., Jr. Anderson
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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