Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Keith A. Quesenberry
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PR Smith
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Simon Hudson
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Tracy L. Tuten
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Joep P. Cornelissen
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Gry Espedal
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Gokhan Yildirim
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Olga (London College of Fashion, UK) Mitterfellner
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Jeremy Harris Lipschultz
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Wendy Lewis
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Richard B. (University of California, Irvine) McKenzie
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Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Harry Lehmann
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Pierre Baret
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Sunghan (Shanghai Jiao Tong University, China) Ryu
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Nader H. Asgary
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Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Neil Richardson
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Alex Khang
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Robert Ebo Hinson
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Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Jean-Noel Kapferer
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Frank-Martin (Technical University of Munich, Germany) Belz
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