Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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The Routledge Companion to Public Relations
Donnalyn (University of Oregon, USA) Pompper
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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Entertainment Public Relations : Communicating with Audiences
Carol Ames
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Exploring Public Relations and Management Communication
Ralph Tench
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Advertising and Promotion
Chris Hackley
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Our Future in Public Relations
Ken (New York University, USA) Kerrigan
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The Routledge Companion to Corporate Branding
Oriol (ESADE Business School, Spain.) Iglesias
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Strategic Communication : Campaign Planning
James Mahoney
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Ira (Entwine, Inc., USA) Kaufman
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Practice of Public Relations
Sam Black
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PR Today : The Authoritative Guide to Public Relations
Trevor (Richmond University, Harrow) Morris
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Revealing the Corporation : Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
John (Brunel University, UK) Balmer
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Interpersonal Skills at Work
John Hayes
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Public Relations : Concepts, Practice and Critique
Jacquie L'Etang
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