Applied Marketing Analytics Using R
Gokhan Yildirim
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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Consumer Behaviour in Sport and Events
Daniel Funk
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Essentials of Marketing Research ISE
Joseph Hair
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Sensory Marketing : An Introduction
Bertil Hulten
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Marketing Research : A Managerial Approach
Al Marshall
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Digital Analytics for Marketing
A. Karim Feroz
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Consumer Behavior
Ayalla Ruvio
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Consumer Culture Theory in Asia : History and Contemporary Issues
Yuko (Long Island University, USA) Minowa
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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Consumer Behaviour
Martin M. (Cardiff Business School) Evans
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Marketing Research for Managers
Sunny Crouch
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