Start-up and Entrepreneurial Communication : Theoretical Foundations and Contemporary Development
Alexander Godulla
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Wonder City of the World : New York City Travel Posters
Nicholas D. Lowry
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Overcome AD-versity : How to Put Persuasion Power in Advertising
Barry Milavsky
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Decoding Digital Consumer Behavior : Bridging Theory and Practice
Alfonso Pellegrino
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Book of Ideas : a journal of creative direction and graphic design - volume 2 2
Radim Malinic
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Positioning: The Battle for Your Mind
Al Ries
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Hegarty on Creativity : There are No Rules
John Hegarty
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D&AD. The Copy Book
D&AD
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The Advertising Concept Book : Think Now, Design Later
Pete Barry
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A Technique for Producing Ideas
James Young
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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The Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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The Unpublished David Ogilvy
David Ogilvy
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My Life in Advertising and Scientific Advertising
Claude Hopkins
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The Language of Advertising : Written Texts
Angela (Formerly at York St. John University, UK) Goddard
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Madison Avenue Makeover : The transformation of Huge and the redefinition of the ad agency business
Michael Farmer
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Truth, Lies, and Advertising : The Art of Account Planning
Jon Steel
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20th Century Classic Cars
Phil Patton
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Ogilvy on Advertising
David Ogilvy
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