Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Sustainable Business in the Era of Digital Transformation : Strategic and Entrepreneurial Perspectives
Mariusz Soltysik
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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges
Fred Bakker
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Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
David Mhlanga
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Leader Work : Using Insight, Intuition and Imagination to Develop Leadership Practice
Paul Hibbert
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Shifting the Marketing Mindset : A Toolkit To Drive Sustainable Transformation
Clara Millard Dereudre
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The Future Designer : Anthropology Meets Innovation in Search of Sustainable Design
Michael Leube
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This Little World : A How-To Guide for Social Innovators
Michael J. Halvorson
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Islamic Finance and Sustainable Development : A Global Framework for Achieving Sustainable Impact Finance
Mohd Ma'Sum Billah
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Social Impact, Organizations and Society : The Contemporary Role of Corporate Social Responsibility
Katarzyna (Hult International Business School) Bachnik
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Philosophy and Leadership : An Evolution of Leadership from Ancient Times to the Digital Age
Lukasz Sulkowski
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Systems Theory and Agile Brand Management : The Educative View of Branding
Jan Lies
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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Theory Building for Hypothesis Specification in Organizational Studies
Badrinarayan Shankar (Professor, National Institute of Bank Man Pawar
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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