Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Consumer Behavior, Global Edition
Michael Solomon
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Storytelling in Marketing and Brand Communications
S M A Moin
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases
Cynthia Fraser
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
Andrei O. J. Kwok
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing Research : Applied Insight
Dan Nunan
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Customer Relationship Management : Concepts and Technologies
Francis Buttle
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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