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Richard L. Oliver
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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Marketing Research, Global Edition
Alvin Burns
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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V. (University of Houston) Kumar
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Stated Choice Methods : Analysis and Applications
Jordan J. Louviere
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The Challenge for Japanese Multinationals : Strategic Issues for Global Management
H. Takahashi
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A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
P. Donze
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Lia (University of Bath, UK) Zarantonello
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Collaborative Research Design : Working with Business for Meaningful Findings
Per Vagn Freytag
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Digital Analytics for Marketing
A. Karim Feroz
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
Fred A. Yamoah
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Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases
Cynthia Fraser
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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