Analyzing and Reporting Focus Group Results
Richard A. Krueger
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Developing Questions for Focus Groups
Richard A. Krueger
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Consumer Value : A Framework for Analysis and Research
Morris Holbrook
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Practical Methods for Design and Analysis of Complex Surveys
Risto (University of Jyvaskyla, Finland) Lehtonen
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Moderating Focus Groups
Richard A. Krueger
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Qualitative Market Research
Hy Mariampolski
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Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy
Thomas J. Reynolds
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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Ashok (Nus, S'pore) Charan
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The Market Segmentation Workbook : Target Marketing for Marketing Managers
Sally (Coventry University, UK) Dibb
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Choice-Based Conjoint Analysis : Models and Designs
Damaraju Raghavarao
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The Handbook for Focus Group Research
Thomas L. Greenbaum
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Qualitative Methods for Marketplace Research
Shay Sayre
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SPSS 20 : A Practical Guide
Peter (Curtin University of Technology) Allen
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Foundations of Marketing Thought : The Influence of the German Historical School
D.G. Brian Jones
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The Handbook of Marketing Research : Uses, Misuses, and Future Advances
Rajiv Grover
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Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Contemporary Consumer Culture Theory
John F. (University of Notre Dame, USA) Sherry
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The Routledge Companion to Consumer Behavior
Michael R. Solomon
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Marketing Research
Carl (University of Texas, Arlington) McDaniel
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Review of Marketing Research
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Travel, Tourism, and Hospitality Research : A Handbook for Managers and Researchers
J. R. Brent (University of Calgary, Canada) Ritchie
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Involving Community Members in Focus Groups
Richard A. Krueger
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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