Social Media Marketing
Tracy L. Tuten
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Cashvertising Online : How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
Drew Eric (Drew Eric Whitman) Whitman
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Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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The Digital Marketing Handbook : Create a simple strategy and grow your business online
Alice Benham
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Lindsay (DonorsChoose, USA) Karchin
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High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective
Purna Virji
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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B2B Digital Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth
Simon Hall
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The Business Models Handbook : The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
Paul Hague
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E-Commerce 2023: Business, Technology, Society, Global Edition
Kenneth C. Laudon
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Consumer Behavior, Global Edition
Michael Solomon
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.
Richard Woods
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Content Marketing Strategy : Harness the Power of Your Brand’s Voice
Robert (Chief Strategy Officer) Rose
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Sustainable Marketing : The Industry’s Role in a Sustainable Future
Paul Randle
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Brand You
David Royston-Lee
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Marketing Management
Philip Kotler
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Auditing Transformation : Regulation, Digitalisation and Sustainability
Jan Marton
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